I think it apt to start this blog by describing a little bit more about SEO and a few tips on fax broadcasting and fax marketing br>
Fax marketing
Within your marketing strategy do you concentrate on the traditional marketing methods like advertising in magazines, or on other high ranking websites etc? Have you considered, or do you invest in other areas that can be cost effective and long term? Are you or your business missing out on valuable areas that could mean the difference between success and failure?
Most companies hate receiving unsolicited faxes – fact. It is annoying on a regular basis; the sender is using up all of your paper and line time! Scoundrels!! I must agree that I too hate these fax marketing techniques and get pretty upset every time the machine indicates another, more annoying than junk emails!
However, occasionally one prints that advertises a service that I am interested in, this fax is often filed away for future correspondence as I find the said company’s services interesting. Most of the faxes I receive are irrelevant to my business and marketing strategy, however there are some that I do contact. These are normally those faxes sent from reputable marketing companies and occasionally I ring and adopt the advertised services; the remainder go in file 13 (also known as the bin).
Let’s analyse that: On average it costs several hundred pounds to employ a professional fax marketing company to send out 20,000 – 30,000 faxes. If you’re chosen fax marketing company is targeting the right business audience (as a reliable company should do with its extensive database) you are sending faxes to people/companies that are more likely to adopt your services.
Stats suggest that when you target the right audience you will have a lead rate of 1 in 100; on average 1 company/person will contact you in 100 faxes sent. This equates to possible sales of your service to 200 new customers if 20,000 faxes were sent! For example your company offers ‘web design’ and the average price for your service is £1000 (average for 20 page static site) then you have a potential 200 new business leads equating to £200,000!!! That is cost effective and efficient marketing that often brings more custom than advertising in traditional media.
Although you will receive leads the downside is that a certain percentage of those receiving your fax may complain and a very small percentage will contact you and request that they receive no more or words to that effect!
Overall fax marketing is an extremely cost effective and an efficient means of delivering your services to a niche target audience.
I sent 12,000 out advertising piling equipment the response resulted in the sale of £400,000 worth of equipment.
SEO basics
What are keywords and phrases in website optimisation (SEO)?
Web site Keywords or phrases are what internet user’s use when looking for a particular subject or website within a website. For example if someone types into the Google search ‘Harry Potter books’ the search engine will show sites that match that phrase. Websites that have had optimisation be listed above none optimised websites.
What is meant by an optimised page?
An page that has been optimised has been structured to rank well for a particular search phrase in a website. Optimisation is achieved by inserting the phrase in certain areas of the HTML code and body text on a page. The optimisation process we use analyses of the front end (the areas seen by the Internet surfer) and the back end (hidden code)
What do meta tags have to do with website optimisation?
Meta tags are groups of text that are not visible but are indexed by search engine spiders. These tags contain the title, description and list of relevant keywords. Once the search engines spider your website the information is used to give a site a position ar rank for a key phrase.
How can I get higher in a search engines through website optimisation?
Search engines rate the relevance of a page by its content, links and tags. The mathematical algorithm used rates the relevance of each web page. When a search engine spider visits your site it looks at many aspects including page text, links and meta tags. Although the algorithm they use is a closely guarded secret, through analysis we can discover the key areas of the top 10 websites for a certain phrase, the information can then be applied to your site. Once the changes are applied you should gain a higher position in a chosen search engine.
Why should I invest in a website Optimisation report?
No one can guarantee a top 10 positions, but we can give you the information to get you there. If you do not perform website optimisation within the content of your website with keywords in the right positions using the right density your site will not achieve its full potential.
Examples of successful website optimisation using our reports can be seen by typing the following phrases into www.google.com – piling training or piling rigs for sale. We carried out website optimisation for piling equipment is within the first page for these phrases. The competition for these phrases in Google.com is 1,230,000. This position would not have been achieved without applying our website optimisation reports. This high position for that key phrase has increased the said company’s revenue by 40 %!
Search engine optimisation report example
How to choose the right keywords for website optimisation?
Selection of the right key words/phrases is critical for your website optimisation, you must use key phrases that your customer is likely to type into a search engine to find your site. They need to be relevant to your site and targeted, for example if your site is based upon ‘carp fishing holidays’ then that is the phrase we will run the report against. More people are using targeted phrases than ever before, some of this is due to the increasing amount of websites and competition for generic words or phrases. For example you are more likely to achieve a high position for ‘carp fishing holidays’ than you would for the keyword ‘fishing’ reason there are 135,000,000 to compete with – you only have 681,000 websites to compete against for ‘carp fishing holidays’ Consequently you have a greater chance of getting on the first page for ‘carp fishing holidays’ than for ‘fishing’ a website optimisation report can do the same for you.
Is the report a ‘one off’ or will I need more?
A one of ‘one off’ report will assist you in achieving a high position, however in order to maintain that position or even improve upon it you should build a campaign. This is due to the changes in the way in which the search engines change their ranking programmes.
What should I do once I have conducted website optimisation as recommended within the report?
Once you have optimisation applied to your pages, you should submit your site to the search engines, the length of time it takes to see the results may be as much as 12 weeks. You should register your site with a minimum of the top 10 search engines as these have 90 % of website traffic.
Why is my website high in one search engine but not another?
Search engines use different criteria to gauge a website position for a search phrase. The manner in which their algorithms work is a closely guarded secret and are constantly updating their rules.
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